am + da

February, 2013

“What are our values?” “How can we change and still maintain our values?” Or, conversely, “How can we change our values in order to be better placed to transform our company?”

These are questions that we are often asked. Indeed, they are often presented to us as being an absolute prerequisite for successfully completing what may be seen as a “complicated” transformation. However, we’ve got good news for you: don’t bother asking yourself such questions anymore. They won’t provide you with any guidance. Or not much anyhow. Read more

 
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